Summer time is in full swing.  Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business trips as well.  It’s the season when many brands decide to use travel as way...

It’s no secret that Mom is the glue that holds the family project together. Mom drives the kids everywhere, juggles appointments with soccer games and often works outside the home. In today’s world of being the “multi-tasker extraordinaire”, it is...

Spring is upon us  and while many marketers plan based on a retail calendar, we challenge you to think like a mom. Knowing what’s on her “to-do “ list today can impact your bottom line tomorrow. Here’s where the opportunities...

More and more, we are reading articles and blog posts about the changing roles of fathers in today’s family. Everyone seems to agree that today’s fathers are more involved and active in their role as parent and caregiver. Last month,...

I have the benefit of being a mom and a blogger. In fact, mom is the probably the title I am most proud of possessing. Last week, I even became a West Point Mom. I am also a blogger. However,...