It’s my guess that many passengers flying for 11 hours become engaged in a state of reflection and I am no different. I am only a little half way into a long flight from Istanbul to the Big Apple, USA....

Ask a mother with a school age child what she is doing on Saturday and it is likely to include a birthday party. Moms are forever going to parties and social events — children’s birthday parties, jewelry parties, classroom parties,...

Every January, I make predictions as to trends within the mom market and how companies might better connect with mothers in the coming year. However, what I’ve come to realize is that most marketing professionals are actually putting their finishing...

Last month, I took a look back on how marketing to moms has changed in the last five years. This time, I’d like to look forward and make a few predictions about the mom market. I know it’s dangerous to...

A great deal can be learned by looking back. Perhaps that is why a convention organizer recently asked me to include a slide in my presentation noting the greatest changes in Moms in the last five years. Of course, there...