Add Chief Germ Buster to the many titles mother’s hold. According to a recent survey by BSM Media with over 600 mothers, 85% of moms claim to make the hygiene product decisions in their family. But just as the economy has challenged...

African American and Caucasian Moms Differ on Battling a Down Economy, Aspirations for their Children and Parental Challenges When it comes to motherhood, nothing is black and white. As we usher in the historic inauguration of our first African American...

Great information just released from the Marketing to Moms Coalition! Moms use the Internet Three Hours a Day and Report Spending More Time Online than their Kids Move over, Junior, Mom needs to check her email. In a study released...

I feel like I need to comment on Motrin-gate as I continue to read the endless flow of articles, blog posts and videos regarding the now pulled Motrin ad campaign. As the author of every book but one on Mom Marketing and...

The Marketing to Mom Coalition, of which I am a Founding Member, today released the results of the State of American Moms. It’s a wonderful report focused on everything from technology to shopping behaviors of mothers. The full report is...