Marketing to the Mom of College Bound Gen Zers
If current tuition rates are any indication, college and university recruitment is big business. Competition is high as enrollment numbers continue an upward trend year over year to the latest number of 20.5 million students in fall 2016, according to...
Read More5 Mom Marketing Tactics For Holiday 2017
While most moms are focused on summer vacations, marketers should be preparing for their holiday sales purchases. The holiday season begins in just a few short months and with new sales comes the need for new marketing tactics. The team...
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3 Tips For A Different Back-To-School Season
It’s May, a time of year when moms are looking forward to the end of school, the start of summer and a more relaxed schedule. Back to school is typically not a topic of conversation with moms at this time...
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Marketing To Moms Now, In Non-Peak Seasons
When marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms’ spending budgets other than Christmas, Back to School and Easter. BSM Media knows...
Read MoreMove over “Selfies”- Meet the “Store Shelfie”: the Marketing Tactic Creating Sales for Brands
Retail Shelfies Expose the Best of Influencer Marketing on Instagram Your product has finally hit the shelves of Target, Walmart, CVS or other retailers. After months spent in development, packaging and buyer meetings, you’re faced with the biggest challenge yet;...
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