This week the Marketing to Moms Coalition and BSM Media, www.bsmmedia.comhosted the Mommy Blogger Monologues. It was the second of a national tour of events planned to educate, inform and create a dialogue between Mommy Bloggers and companies. When I created...

If you’ve read my blog, heard me on Mom Talk Radio or read one of my articles on Desexualizing Six Year Olds, you know that I’ve been working on an exciting new project, the Precious Girls ClubTM. It’s a new...

Since I’m always interested in the attitudes and intentions of Moms, we recently polled Moms nationwide on a topic that is on everyone’s minds these days: campaign 2008. We know that Moms are planning to come out to the polls...

What is your agency’s definition of “relationship”? For almost two decades, I’ve written and preached about the importance of relationships when it comes to marketing to mothers. Today more than ever, taking the time to establish meaningful relationships is imperative,...

In over a decade of formally studying moms, I have never seen as much of a frenzy surrounding one type of marketing initiative as I’ve seen with mom bloggers. In the recent history of marketing to moms there have been...