Presidential Candidates, Take Note: Market to Moms to Win Election ‘16

Maria Bailey
If the hand that rocks the cradle rules the world, that same hand could also choose the next US president. With almost 40 million moms heading to the polls in a little more than one year, it’s time for presidential...
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Millennial Moms Redefine Work

Maria Bailey
As they have done with most aspects of life, Millennial Moms have put their own mark on the workplace and how they view employment. Millennials now compose 34% of the workforce according to the Department of Labor Statistics, outnumbering Boomers...
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Periscope Up

Maria Bailey
I admit it; I’m crazy about Periscope. A relative newborn on the social media scene, Periscope is the iPhone app that lets you live stream video through Twitter from virtually anywhere in the world. An industry article earlier this month...
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What Moms Are Watching This Summer (Other Than TV)

Maria Bailey
Video, video, video. It’s a topic I’ve posted about often, perhaps at the risk of sounding like a broken record. (Would Millennial Moms even know what that cliché refers to?) However, a recent study illustrates again the overwhelming use of...
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The BOGO Of Offline Events

Maria Bailey
As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with...
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